Women's fashion: basics and tips for buying women's clothing
Women's fashion is a world in itself. Women like to shop and often follow the current trends. Fashion comes and goes - only the basics are permanent. Designers distinguish between the basics, as the basis in every wardrobe, and the latest, fashionable parts, according to the wearer's personal taste. Find out about the basics of women's fashion and get tips on buying women's clothing.
Where buy? - Tips for choosing women's fashion
Brain research has long shown that women feel, think and act specifically. This means that they shop more specifically, and now the question arises how much they use the Internet in relation to the shopping spree in the department store.
Longer purchase decision, less risk taking
Women take longer to shop, which has long been proven and they are less willing to take risks. That clearly prefers the department store. On the one hand, the time advantage that men enjoy when shopping online hardly plays a role for women, on the other hand, they are clearly on the safe side in the department store, where they can feel things and check their quality.
In addition, they collect information in a less structured manner, which makes browsing through the confusing online shop not exactly convenient. So if you want to inspire women on the Internet as a dealer, you have to pay particular attention to the very clear appearance.
Advice is also essential. Women like to have a partner, also when shopping. Lone decisions are less important to them, which is why forums are very useful on the Internet, where buyers can exchange information about the goods on offer. Inevitably, the network is full of such forums, whoever integrates them into his online shop can bind women to internet shopping considerably better.
Women buy online - but differently
Nevertheless, the myth that women shop little or too little online has long been refuted. They spend about the same amount of time online as men. They are now at the forefront when it comes to clothing, they buy significantly more clothing on the Internet than men. Preferred by dealers who also know them from the real department store. In addition, the purchase process is a multi-stage process, they get information from friends or through forums, recommendations play a very important role.
How often do you stroll in online shops without really buying anything? We thought! To make your next virtual shopping tour more successful, we rummaged for you on the net, tested online shops and put together a top 6 with the best addresses. We also tell you how to recognize dubious online shops!
How do you recognize good online shops?
Rule No. 1: Good online shops can be recognized by the fact that they are clear and tidy. Shopping is more fun in a decent shop than in a chaotic shop. It is also important that the categories are self-explanatory and complete. A detailed search function is helpful so that you can quickly find exactly what you are looking for.
With reputable and good online shops, payment is easy and there are several payment methods available. The return period should be longer than 14 days and in the best case, the return should be free of charge for you. Also, look in the fine print where the online shop is located and where the clothes are shipped from.
Of course, great online shops have a large range that is updated at short intervals. So that there are no nasty surprises when unpacking, the parts should be shown and enlarged from several perspectives. If there are regular sales, the online shop is perfect!